Instagram’s new logo,  revealed May 11, debut. This new, updated design got many people talking.
 
(The New York Times called the resulting online explosion of strong opinions, jokes, GIFs and virtual hand-wringing a “freakout.”).
 
Gone was the leather-clad vintage camera icon Instagram since launch five years ago and in its place glowed an abstract but simple graphic of a camera laid over a color gradient taken from the 90’s. As a icon change the new one caters to the current web aesthetic — but the critics aren’t having it.
 
Tim Nudd of ADWEEK called it “a travesty” and he joined a chorus of others wondering if it could be changed back. The Guardian’s Hannah Jane Parkinson was equally unkind, describing it as if “the camera was murdered, and chalk was drawn around its body. Murdered at sundown.”