Google seems to have its fingers in many pies - but it almost got involved in a burger business, according to new reports.
The search giant tried to buy a start-up developing a cheeseburger made entirely from plants for around $300 million, in its latest bid to build a meat-free world.
But Google had its deal rejected because Impossible foods, the company behind the burger, wanted more cash, according to The Information.
It is not known when Google tried to buy the company exactly, but reports have described the failed negotiations as 'recent'.
Impossible foods focuses on developing meat and cheese alternatives made entirely from plants, and hope to unveil its Impossible Burger later this year.
Their flagship project is said to be so similar to meat that it even bleeds, just like a meat patty cooked medium-rare. This is not the first time Google has dabbled with meat alternatives - in 2013 Sergey Brin, one of the company's co-founders, was revealed to be an investor in an artificial meat burger that many dubbed the 'frankenburger'
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