Zach Norris found a watch, face down, that caught his interest "LeCoultre Deep Sea Alarm." for $5.99 at Phoenix Goodwill store.
Zach knew the LeCoultre name and knew the watch was made by Jaeger-LeCoultre and probably was worth far more than the $5.99 price, but he didn't realize it was a vintage LeCoultre Deep Sea Alarm from circa 1959 worth over $35,000.
When he did let it go, it was for $35,000.
Less than 1,000 of the diving watches were ever made.
"I knew I didn't want to keep it because it's kind of above my means to have a piece like that," he said. "I had a couple of good offers."
After seeing the Jaeger-LeCoultre on Hodinkee.com, a collectors' website, an aficionado in San Francisco offered $35,000 and a $4,000 Mega Speed Master watch.
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