The Netflix test has been going on for at least a week, according to Cord Cutters News, which first reported the ads. The company confirmed the limited ad run to Motherboard, adding in a statement: “As with any Netflix product test, this may never come to all our members.”
If Netflix decides to fully roll out ads for its own programs, then the company would be following a similar ad model used by HBO, which shows ads for its own series and films both on TV and through the cable network’s online streaming platforms.
Of course, one of the reasons Netflix has been able to grow its huge global subscriber base (60 million users and climbing) is because so many customers are willing to pay for ad-free content. But the company could be leaving a lot of money on the table by doing without commercials, especially from third parties
No comments:
Post a Comment