Virgin Group Founder, Richard Branson Chicago has launch Virgin Hotel on Thursday, January 15, in a 26-storey, art-deco building just minutes from the city's famed Magic Mile. features are no-formal check in desk and rooms powered almost exclusively from the hotel's app.
'It's been a long held dream to start beautiful, comfortable, fun hotels for guests and give them what they want and need while being gentle on their wallets,' Branson said. See more exotic photos after...
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| The first of 20 planned Virgin Hotels has just opened in Chicago's Old Dear Born Bank, near Magic Mile |
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| The 26-storey art-deco hotel boasts 250 guest rooms and 4 restaurants - and starts at £140 per night |
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| The patent-pending beds are as innovative as the hotel app, with leather headboard and strategic backrest |
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